"Expect Problems And Eat Them For Breakfast"
~Alfred A. Montapert
Your website is dynamic and if you don't stay on top of web maintenance, website optimization, and web marketing. It's pretty predictable that you'll run into a problem.
We've seen it all and have handled it all. No matter the problem, we face them, we conquer them and we move on. Having said that:
What's Your Problem?
Ready for some good news? No matter what the problem.....there is a solution.
TOP 5 REASONS WEBSITES FAIL
The solution to any of the above problems is most likely because of one of the following reasons:
#1: BAD DESIGN
We put bad design at the top of the list because it's the first impression people have of your business. Consider that you have <4 seconds to get their attention. If they leave, chances are they won't come back.
CONFUSED CUSTOMER DON'T BUY
If you're losing customers, not getting leads, or the phone isn't ringing like it used to, it could be because your site looks outdated. Is your website welcoming? or does it make users run away? Here are some of the common mistakes in webdesign:
Sometimes a bad website is painfully obvious - quite commonly it's too busy and unorganized. When you try to make everything important then nothing is important.
Need Help With A Re-Design?
#2: NO MESSAGE
Close to the top of our list is bad messaging or no messaging. The company centric message….. we do this and we do that. It’s boring and it doesn’t work.
IF YOU DON’T HAVE A MEANINGFUL MESSAGE, YOU WILL COMPETE ON PRICE.
If you have traffic to your site but they’re not buying or you have high bounce rates, you should look at the messaging on your web site.
Don’t make your customers work for it. Help them out. What makes you different? What’s so great about your product? What’s so great about your service? What does your customer gain from buying from you? What do they stand to lose if they don’t?
There used to be a saying “Content is king”. You can count on someone to assume that means a voluminous amount of content. Don’t do that. Readers prefer simplicity. The goal today is quality content.
Consider a tag line. Tag lines are a great way to separate yourself from your competitors. Tag lines start the conversation and can be built upon.
Craft a message. Tell your story and help users understand why you’re the best choice.
Use good imagery. Give thought to your images. Don’t rush this part because they support your message. There are times we’ve spent days making sure we get the right image.
Use videos. Videos are a must in any web strategy, they are good for the user experience and help with overall SEO.
Your message needs to emotionally connect with your customer. Make sure it's interesting and exciting rather than dull and lengthy.
Need a message make over?
#3: SEO PROBLEM
A good SEO company will help you grow your company. A bad one will waste your time and cost you a lot of money and frustration.
EVERYTHING NEEDS TO BE OPTIMIZED.
If you can’t find your company on the first page of search results OR you’ve fallen off the first page, if you are not on Google Maps OR have fallen off the map listing, and if you can’t be found for terms relevant to your business, you have an SEO problem.
The root cause of bad SEO is a misinformed “SEO specialists”. Many times companies will do just one thing as if that was enough, or take shortcuts that hurt the website. True SEO is complex and SEO mastery requires significant knowledge, experience not to mention staying on top of ever-changing rules regarding indexing the web.
A word about Google penalties: Your website can get a penalty for many reasons, either you web company did something they shouldn’t have or didn’t do something they should have. It’s why choosing the right SEO company is important.
Get BIG PICTURE results. Never settle for a company that does one thing or provides a simple solution. SEO is complex and requires experience and knowledge.
Tired of wasting time and money on things that don't work?
#4: CONVERSION PROBLEM
We like to use a pitcher and catcher analogy. Think of SEO as the pitcher – it throws good traffic to your site. Your website is the catcher. What does it do with the traffic? Do you get a home run? Or a strike out?
THE GOAL: CONVERT THE ANONYMOUS WEB BROWSER TO A WEB BUYER
If people are finding your website but you aren’t seeing an increase in business, if they come to your website but don’t do anything, you have a conversion problem.
What is a conversion? Your website conversion rate is the ratio of visitors to your website that then go on to take a desired action that you prefer.
What do you want? The first step to correcting a conversion problem is to know what you want. Do you want a phone call? Are you building an email list and want a sign up to a newsletter, do you want a review? Are you selling something? It’s time to decide.
Sometimes companies ask us to deliver more traffic to their site, when what they really need is more conversions. Increasing conversions almost always leads to more sales. Here are the Top Reasons your website isn’t converting traffic:
Get more of what you want with better conversion rates.
Ready for real results? We can help.
#5: SECURITY PROBLEM
One of the biggest mistake companies make is underestimating the need for web security.
THERE’S NEVER A GOOD TIME FOR A SECURITY ISSUE
If your site goes down, can no longer be accessed, is re-directed to another site, disappears, or all together can no longer be found, you have a security issue.
Our best advice is: Be proactive! Security should start the second you start your website. From your domain name registration to the web hosting company, security should be at the forefront of your mind. If your site is not safe and secure, critical business relationships are compromised as well as a loss of income.
A good offense, is the best defense. It’s easier to build in security at the beginning rather than face a clean up after a compromise. Here are the Top Reasons companies have a security issue:
There is a code of conduct online that you may have unknowingly violated. Google “quarantines” about 10,000 websites every day. The key is hiring a web company that stays on top of current best practices and has your back.
It's never too late to start a security program.
We'll get you there! What is your vision for success? Find out how our team can help you realize your dreams. Everything is better with a good digital agency.